Use CRM Right from the Start Says Salesforce Exec

Whether you’re in the beginning stages of starting a business or you’ve been at it for a while, you know how important it is to facilitate smooth and effective communications with customers. Customer relationship management (CRM) tools make keeping in touch and developing a loyal customer base easier. However, knowing which CRM tools are best for startups can be challenging for new business owners who may not yet need an enterprise-level solution. Choosing a tool that can scale with you is the best way to make the most of a CRM solution, and that’s what Salesforce Starter aims to do. Recently launched by Salesforce to support small businesses, Salesforce Starter is an all-in-one CRM app combining sales, service, and marketing capabilities. Recently, Ramon Ray had the opportunity to explore the world of Salesforce Starter with Kris Billmair, the Senior Vice President and General Manager of the self-service and growth team at Salesforce. This article offers key takeaways on how a CRM tool like Salesforce Starter can help small businesses better manage customer relationships, centralize data, and grow more efficiently.