Indiana has reached a verbal agreement to extend its partnership with adidas, according to Zach Osterman of The Indianapolis Star.
The deal is expected to be for 10 years with a finalized deal announced in the coming weeks.
adidas and Indiana have been partners since 2004.
IU athletic director Scott Dolson discussed the partnership with adidas on the latest Hoosier Hysterics podcast, which is available here.
NEWS: IU has a verbal agreement in place to extend its long-standing relationship with apparel partner adidas.
Will be a 10-year extension, per a department source. Indiana has been with adidas continuously since 2004. Finalized deal likely in the coming weeks.
— Zach Osterman (@ZachOsterman) April 30, 2024
Filed to: adidas