Indiana to debut Fear of God alternate uniforms this Sunday against Northwestern

  • 02/16/2024 7:50 pm in

Indiana will debut new alternate uniforms for Sunday’s game at Assembly Hall against Northwestern.

According to Indiana’s game notes, the Hoosiers will wear “alternate uniforms as part of a collaboration with adidas and Fear of God, an influential American luxury brand founded by Jerry Lorenzo.”

The first 100 students at Sunday’s game will receive an “exclusive Fear of God Athletics tee, commemorating the occasion,” according to IU.

The Indiana women’s team will wear the uniforms against Iowa on Thursday, February 22.

The jerseys are a collaboration between Fear of God and adidas. According to the Fear of God site, the brand is “built and engineered by adidas – ‘The Brand with the Three Stripes’ – and Fear of God Athletics completes the brand architecture of Fear of God, which was established in 2013 by Jerry Lorenzo.”

The University of Miami (FL) will also wear Fear of God jerseys over the next two weeks, according to Ben Portnoy of Sports Business Journal.

Here’s the full release on the uniforms and the collaboration:

Los Angeles, Calif. (February 16, 2024) – Fear of God Athletics announces its partnership with Indiana University and the University of Miami to launch its NCAA collection.

Fear of God’s founder and creative director, Jerry Lorenzo, designed player-exclusive kits for both on-court and warmup that will debut at the teams’ rival games this month. In addition to the team uniforms, the NCAA collection includes the Fear of God Athletics One Model engineered for NCAA performance specifications along with logoed apparel and socks. The offering highlights Indiana University and University of Miami’s respective team colors throughout. To commemorate the occasion, select students in each school’s student section at the games below will be gifted an exclusive Fear of God Athletics tee.

The player uniforms and engineered One Model will debut at each team’s rivalry game, at the following days and times:

• Sunday, February 18 at 3pm EST: Indiana University vs. Northwestern (men’s)

• Wednesday, February 21 at 7pm EST: University of Miami vs. Duke (men’s)

• Thursday, February 22 at 8pm EST: Indiana University vs. The University of Iowa (women’s)

• Thursday, February 29 at 6pm EST: University of Miami vs. University of Pittsburgh (women’s)

Exclusive Fear of God Athletics team hoodies, tees, and pants will be available for purchase at each university’s bookstore. Indiana University’s collection will be available on Sunday, February 18, and University of Miami will be available on Wednesday, February 21. Exclusive colorways of the One Model in Carbon/Green and Carbon/Red launch on fearofgod.com on Friday, February 23.

The Fear of God Athletics NCAA collection launches on CONFIRMED on Saturday, February 24.

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